I composed this image for a custom publication which I Art Directed for Aer Lingus. I created the first issue and initial subsequent issues. This video showcases my creative process and creative involvement at each step of production.

Constructing the still life of perfume bottles into something aesthetically pleasing ( glue gun in hand ) adding the marbles in and removing or adding them digitally later to give the client the option. I pushed to keep them in as it takes the image to another level making the mundane look magical and a bit more whimsical.

Retouching also involved adjusting colour levels, adding colour and deleting other unwanted details like straws, murky shadows, dirt and other flaws to make the image even more appealing to the consumer. Similarly, having the patience of a saint in constructing a tower of watches for another cover showcasing items available for purchase but again elevating it from the mundane to the  marvellous.

The video also demonstrates how the image I created is then  incorporated into my design with the italicised brand identity /masthead (which I also created for Aer Lingus). This cover also featured a metallic Pantone colour and Spot UV on the masthead and on some of the other coverlines which I wanted to emphasise. Giving a little extra pop to the finished product. Voila!